We sometimes have NHK news (Japan) on the tv in the evenings, and the Mitsubishi story has been pretty big. Mitsubishi cars and trucks have always been kind of sketchy, but the safety cover-up is just too much. It seems sales in May of 2004 dropped by 60% in Japan because of it. You can read a little about it here: Safety Scandal Shames Mitsubishi (Washington Post)