This morning on my way to work, I drove by the Wendy’s and I noticed that they had a new fluorescent advertisement in their window. It was for their new “Wild Mountain” menu. Now, what in the world could that be? Porcupine burgers? Pinecone soup? You gotta hand it to them for coming up with an interesting name. It might actually get me into a Wendy’s just out of curiousity. (I do like their burgers, as far as fast-food is concerned) The new menu sounds much better than their other “Tuscan” menu. I am not sure what Tuscan food is, or even if it resembles anything that people in Tuscany eat. Maybe some kind of herb-chicken thing?… I think it sounds a little too elitist for me. I’d rather feast on Wild Mountain fare.

I did a little research, and found that Wendy’s and Baja Fresh are owned by the same company, while there is a similar alliance between Carl’s Jr./Hardees and La Salsa/Green Burrito, not to mention the McDonald’s – Chipotle axis of evil… It’s kind of bizarre to see certain fast-food restaurants actually share the same building too. There’s an A&W/Long John Silver’s near our place, and you see lots of Pizza Hut/Taco Bell combinations along the highways too. I guess it makes sense for the company to do that, and it does make it more convenient for the consumer too.