Here’s a funny article about the Apple ads, and the fact that the Mac guy won’t be back. My favorite line: “Why was Long dropped, specifically? Perhaps for striking people as a “smug little twit,” in the words of Seth Stevenson, ad critic for Slate.” They do go on to say that the PC guy was likeable in his own goofy way. It will be interesting to see the new ads, which will still feature the PC guy.